yson is taking its premium styling playbook into the bathroom sink with the CameraJet, an all-in-one electric toothbrush and optical water flosser carrying a hefty $500 price tag. The device lets you alternate between standard brushing and targeted flossing, or run both routines simultaneously. While standard high-end vibrating brushes rely purely on mechanical bristles, Dyson packed this hefty wand with an optical targeting system and a micro-camera engineered to blast water directly into crevices.
Optics and Water Jets in Daily Use
Instead of spraying a continuous, messy stream like a conventional water flosser, the CameraJet automatically triggers pulses only when its sensors spot gaps between your teeth.
"The device's 'Gap Optical Targeting' system processes 28 images per second from the built-in camera, firing controlled jets of water at the gumline and crevices."
Because the hardware releases water selectively, the onboard reservoir holds enough volume for two full passes across your mouth without demanding a mid-routine refill. Meanwhile, the 100k-pixel camera streams a live video feed to an iPhone running Dyson's companion app. According to Dyson, this video stream is processed entirely on the local device, ensuring your oral cavity footage stays off the cloud.
The Real Cost and Practical Friction
Beyond the eye-watering $500 price tag, the CameraJet turns a mindless two-minute morning routine into an interactive smartphone session. Dyson is clearly trying to replicate the cult lifestyle status of its Supersonic hair dryers, but oral hygiene has far less cosmetic vanity to monetize. While the micro-targeted water pulsing is an impressive engineering feat, most buyers will achieve identical dental checkups using a reliable $50 sonic brush and traditional floss.